About

Proximar Seafood

Is currently building the first fish farm for Atlantic salmon in Japan, at the foot of Mount Fuji, Oyama. The land-based facility, which will be completed in 2023, is expected to be serving fresh salmon to Japanese consumers from mid 2024.

Learn more about our fish farm

Sustainability

The land based production ensures high quality production and stable harvest volumes all-year round, with minimal use of water, electricity and additives. Proximity to the market enables us to deliver unparallelled freshness, without the need for air freight. Our production takes place in a fully closed environment with minimal environmental footprint, both locally and globally, securing a sustainable and safe product.

Learn more about our fish sustainability

Proximar Seafood is a land-based salmon farming company in the process of constructing the first large-scale fish farm for Atlantic salmon in Japan. Our first facility in Oyama is expected to be completed in the third quarter of 2023. The target capacity is an annual head-on-gutted (HOG) volume of 5 300 tonnes and first harvest is expected in the first half of 2024.

Technology

Our fish farming is based on Recirculating Aquaculture System (RAS)-technology, provided by AquaMaof. The industry-leading technology has a solid track record and provides ideal growth conditions for Atlantic Salmon, with low inherent complexity. The system has a high degree of modularity, redundancy and buffer capacity, leading to efficient production and lower operational complexity.

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Sustainability

By land-based fish farming, we are able to produce high quality Atlantic Salmon in a closed environment without impacting our surroundings. Our production is free of medication, without influence from traditional challenges such as lice and microplastics. Producing the salmon locally also means great reductions of carbon emissions from transportation. Proximar has a systematic approach to sustainability, meaning that environmental and social responsibility is integrated into our planning and conduction of our operations. We have received Cicero’ Dark Green classification as a testament to the sustainable nature of our business

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Construction progress

The construction in Oyama is progressing according to schedule and is expected to be completed in 2023. We are currently finishing the ground-works and the concrete works are now ongoing

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Management Team

Joachim Nielsen

CEO
+47 928 55 559
jn@proximar.com
Co-founder of Proximar, has worked full time with the company since 2015. Previously served as CFO in railroad contractor Team Bane. Extensive financial background from investment banking, private equity and fund management

Pål K. Grimsrud

CFO
+47 994 77 599
pkg@proximar.com
Experienced CFO and CEO from various industrial sectors. Most recently served as CFO of Frydenbø Group. Former CEO in the shipbuilding industry, dealing with large constructions, contracts and financing. Joined Proximar in 2019.

Lars Stigaard

CTO
+45 408 60 342
ls@proximar.com
Third generation fish. farmer from Denmark. Extensive experience from RAS, including design, construction and operation of RAS systems. Previously worked at the RAS division of AKVA Group ASA. Joined Proximar in 2017.

Dharma Rajeswaran

COO
+47 916 44 126
dr@proximar.com
More than 30 years of experience from farming with Atlantic salmon. Has worked with recirculating aquaculture systems (RAS) for ten years, most recently as COO with Atlantic Sapphire in the US. Joined Proximar in 2022.

Keisuke Nakayama

Director Business Development
+81 901 54 25 386
kn@proximar.com
Joined Proximar in 2021, but has been involved as Special advisor for Proximar in Japan through Innovation Norway Tokyo since 2015. 25 years working as advisor from Norwegian Trade Council and Innovation Norway Tokyo, including projects within the seafood industry.

Vivian Lunde

Director ESG & Business Operations
+47 952 61 207
vl@proximar.com
Extensive experience from PwC as auditor, CFO and consultant in various industries. Solid competence as strategic sparring partner and project manager within innovation work, HR and recruitment. Joined Proximar in 2021.

Marius Birkenes

Director Strategy
+47 952 61 273
mb@proximar.com
Experienced management consultant and strategist, mainly within industrial and financial sectors. Previously employment in Arkwright, PwC and Sbanken. Master in Science. Joined Proximar in 2021.

Peder Sollie

Project Manager
+47 900 28 649
ps@proximar.com
Skilled and trained M.Sc Project Manager with 17-years experience managing capex intense, multi discipline, international and complex JV’s and projects. Hired to Proximar from 2021 until end of Oyama fish farm construction (2023)

Board of Directors

Katrine Trovik

Chair of the board
Extensive experience from 10 years of top management in DNB corporate banking, including two years as the head of DNB South America. Former partner in law firms Wikborg Rein & Co and Vogt & Wiig AS. A number of present and past board positions including Grieg Seafood ASA, Lerøy Seafood Group ASA, Rieber & Søn AS, Den Nationale Scene AS, Bergen Næringsråd and Helse Vest RHF.

Per Grieg jr.

Board member
Founder of Grieg Seafood ASA in 1992 and actively involved in leading positions in the company since then, currently as chairman. Experience from establishment of companies in several sectors and from board positions in i.a. Fjord Seafood ASA, Marine Farms ASA, Erfjord Stamfisk AS and AON Grieg in addition to several companies in the Grieg Group.

Fridtjof Falck

Board member
Director at Clarksons Platou AS with extensive experience from Japanese business, including the large trading houses and financial institutions. Former experience from the credit department of DNB London. Board member of IFG Holding and Reforcetech AS.

Viggo Halseth

BOARD MEMBER
38 years of experience from the aquaculture feed industry through management positions in Nutreco/Skretting, including Chief Innovation Officer at Nutreco and CEO of Skretting Norway and Skretting Group. Experience from RAS investments. Board member of Blár AS, Norwegian Lobster Farm AS, Blue Planet AS and Harbor AS.

Peter Hermanrud

BOARD MEMBER
Long career within finance, including Chief Strategist at renowned investment banks such as First Securities, Swedbank and Sparebank 1 Markets. Today, he is working as a private investor. Board member of Sequoia Utvikling AS and Rune Bentsen AS.